market analysis

growing market

The yoga and mindfulness industry is growing rapidly, with more and more people turning to these practices to manage stress, anxiety, and other health issues. Today, yoga is practiced in the various forms around the world. In the Philippines, yoga continues to grow in popularity with increasing number of yoga instructors and passionate practitioners going beyond the physical aspects of yoga, and engaging with it as a potent tool of self-refinement. (https://www.eoimanila.gov.in/eoi.php?id=yoga-classes/)Ego Sanctuary aims to tap into this growing market by providing a unique and personalized experience to its clients. By focusing on the three core values of Energize, Ground, and Observe, we aim to create a holistic approach to wellness that goes beyond just physical exercise.

services

pillars of e.g.o.

Ego Sanctuary offers a range of services that cater to all levels of experience, from beginners to advanced practitioners. Our classes include yoga, meditation, breathwork, and mindfulness practices, all designed to help clients connect with their inner selves and cultivate a sense of well-being.Energize: Our energize classes focus on dynamic movements and flow sequences that build strength, flexibility, and endurance. These classes are perfect for those who want to challenge themselves physically and get their energy flowing.Ground: Our ground classes are designed to help clients find stability and balance, both physically and mentally. These classes include gentle movements, restorative postures, and guided meditation, all aimed at helping clients feel grounded and centered.Observe: Our observe classes focus on mindfulness practices that help clients become more aware of their thoughts, emotions, and sensations. These classes include guided meditation, breathwork, and reflection exercises, all aimed at cultivating self-awareness and self-love.

marketing

variety of strategies

Ego Sanctuary will use a variety of marketing strategies to reach its target audience. These include:Social media: We will use social media platforms such as Instagram and Facebook to showcase our services, share client testimonials, and promote our values.Website: We will create a website that showcases our services, provides information about our team, and allows clients to book classes online.Partnerships: We will partner with local businesses and organizations to promote our services and reach new clients.Events: We will host events and workshops that showcase our services and provide an opportunity for clients to connect with our team and community.

Revenue Streams

services provided

Ego Sanctuary will generate revenue through the following streams:Class fees: Clients will pay a fee for each class they attend, with discounts available for bulk purchases and monthly memberships. Types of classes include:

Workshops: We will host workshops and events that clients can attend for a fee. It could be a single or multiple-day type of workshop. Possible workshops include:

Retreats: We will create and facilitate multi-day (3 - 7 days) wellness retreats that clients can attend offsite.

Retail: We will sell different types of yoga and other merchandise to clients. Some types of merchandise include:

Capacity, operation, & Schedule

class schedule

operating hours

capacity

*Class schedule and operating hours are projections and may
change depending on staff, reservations, and events.
*Length of classes are dependent on class type.

*Class schedule and operating hours are projections and may change depending on staff, reservations, and events.
*Length of classes are dependent on class type.

pricing

new clients

returning clients

*5 sessions valid for 30 days
*10 sessions valid for 45 days
*20 sessions valid for 60 days
*Unlimited monthly membership require 3 month minimum commitment.
Automatic deduction from account or up front payment of 3 months.

*5 sessions valid for 30 days
*10 sessions valid for 45 days
*20 sessions valid for 60 days
*Unlimited monthly membership require 3 month minimum commitment. Automatic deduction from account or up front payment of 3 months.

interior concept

natural, tranquil, luxe

Ego Sanctuary's interior concept is designed to provide a luxurious and tranquil experience with a focus on natural elements. The use of natural materials like wood, stone, and water creates a sense of harmony with the environment. The lighting is soft and warm, creating a calming and soothing atmosphere. Luxurious touches like plush seating and high-end finishes add to the overall experience.The space is designed to be minimalist with a contrasting color palette of light and dark, allowing the natural elements to take center stage. The overall effect is a serene and luxurious space where visitors can connect with themselves and find inner peace.

interior spaces

preliminary design

conclusion

going beyond

Ego Sanctuary aims to provide a unique and personalized approach to yoga and mindfulness that goes beyond just physical exercise. By focusing on three core values of energize, ground, and observe, we aim to create a sanctuary where clients can connect with their inner selves and cultivate a practice of self-awareness and self-love.With a growing market for yoga and mindfulness services, we believe that Ego Sanctuary has the potential to become a leading provider of holistic wellness services in the community.